Consumer Intelligence, Market Strategy & Growth Leadership Master Class
COURSE CODE
SBM-403
DELIVERY
In-class / Virtual / Workshop
DURATION
2-4 Days
VENUE
DUBAI HUB
CREDELTIALS
IFFA Certification
COURSE SCHEDULE
T.B.A
COURSE FEES
USD 2,100
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Consumer Intelligence & Market Strategy
This master class equips executives with strategic insight into consumer intelligence, market dynamics, and growth leadership. The course examines customer behavior, market analysis, segmentation, and growth strategy development. Participants will enhance executive-level decision-making in marketing and market-driven growth initiatives.
Course Objectives
- Understand evolving consumer behavior and market dynamics
- Translate consumer insights into growth strategies
- Lead market-driven and customer-centric organizations
- Develop effective segmentation, positioning, and value propositions
- Integrate data analytics into marketing decision-making
- Manage brand, pricing, and channel strategies
- Drive sustainable market growth and competitiveness
Learning Outcomes
- Interpret consumer and market intelligence strategically
- Design market-driven growth strategies
- Align customer insights with corporate objectives
- Lead growth initiatives effectively
Target Audience
- Chief marketing and commercial officers
- Strategy and business development leaders
- Senior sales and growth managers
- Entrepreneurs and founders
Core Modules
- Module 1: Consumer Behavior & Market Intelligence
- Module 2: Market Segmentation & Strategic Positioning
- Module 3: Growth Strategy & Demand Generation
- Module 4: Pricing, Value & Revenue Management
- Module 5: Data-Driven Marketing & Analytics
- Module 6: Channel Strategy & Go-to-Market Models
- Module 7: Market Leadership & Competitive Advantage
