Corporate Identity, Brand Strategy & Reputation Management Master Class
COURSE CODE
SBM-404
DELIVERY
In-class / Virtual / Workshop
DURATION
2-4 Days
VENUE
DUBAI HUB
CREDELTIALS
IFFA Certification
COURSE SCHEDULE
T.B.A
COURSE FEES
USD 2,100
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Corporate Identity & Brand Strategy
This executive master class focuses on corporate identity, brand strategy, and reputation management. The course examines brand architecture, stakeholder perception, reputation risk, and governance frameworks. Participants will gain executive-level tools to build, protect, and manage corporate reputation and brand value.
Course Objectives
- Understand the strategic role of corporate identity and brand
- Align brand strategy with corporate purpose and values
- Build and protect corporate reputation
- Manage brand equity across markets and stakeholders
- Lead brand governance and consistency
- Respond effectively to reputation risks and crises
- Measure brand and reputation performance
Learning Outcomes
- Develop and manage corporate identity and brand strategy
- Understand reputation risk and mitigation approaches
- Align brand positioning with organizational values
- Support long-term brand and reputation governance
Target Audience
- CEOs and executive leadership teams
- Brand, marketing, and communication directors
- Corporate affairs and PR leaders
- Strategy and transformation executives
Core Modules
- Module 1: Corporate Identity, Purpose & Positioning
- Module 2: Brand Strategy & Architecture
- Module 3: Reputation Management & Stakeholder Trust
- Module 4: Corporate Communications & Messaging
- Module 5: Brand Governance & Global Consistency
- Module 6: Crisis Communication & Reputation Risk
- Module 7: Brand Equity & Performance Measurement
